Then, he tries to show us what those things feel like, using fast-paced video shot from unique angles, creating a first-person perspective. “This is what it looks like to have more bicycles in the country than people,” Pim says. Next, Pim shows us some of Holland’s highlights through visuals, using footage of people biking around Holland’s landmarks and a map of Holland’s Michelin star restaurants. “This is what it looks like to have more bicycles in the country than people,” says Pim. This sets the tone that you’ll be looking at Holland through the eyes of a local. “Even though the internet can’t possibly convey the coolness of Holland, I’ll try and help you to see it our way,” Pim says during the video’s opening. Let’s break down how this video hits that mark, and goes one step further to encourage you to travel to Holland and see it for yourself. ![]() is all about showing American audiences Holland’s cool-factor, rather than just telling them about it. is winning the hearts (and travel miles) of American audiences: Holland. Come visit! Check out these two videos to see how Holland. In short: what you (Americans) consider cool, we call Holland. The key message concentrated on challenging American travelers’ perceptions of Holland by revealing what Holland uniquely offers – a centuries old fabric that vibes with what Americans currently consider cool. To show American travelers why Holland should be at the top of their travel lists, a video strategy was decided as the best medium to showcase the messages of the campaign while also providing an opportunity for shareable content. Libris Head of Marketing and Sales Jacco De Bruijn, who is Dutch, paid a visit to the Netherlands Board of Tourism & Conventions team and here’s why the Holland Marketing Alliance chose to connect with their audience through video: Showing you pictures of wooden shoes, windmills and Dutch art might catch your attention, but tapping into your passion for organic food, local design and green energy will motivate you to book a trip. ![]() The video at the top of this post highlights the difference between sharing what your brand has to offer and why your audience should care. Emotions are closely tied to buying habits, and video has a unique ability to inspire an emotional response. As we shared in our post, Video Marketing Tip: Put Your Customers’ Values in the Spotlight, people don’t connect with your brand, they connect with your brand’s values. Most importantly, the videos are infused with the why. Your pal and personal tour guide, Pim de Koel, and his friend The American in Holland. The campaign’s hilarious host, Pim De Koel, talks to you as if he were your own personal tour guide – not the kind who leads tours for a real company, but the kind you wish you could meet by happenstance so he could give you all his secret insider’s tips. video shares how everyone speaks English in Holland, except this guy. The videos hit a number of educational points for potential travelers thinking about visiting Holland, with a sense of humor. Take a look at the campaign’s recipe for success. ![]() It combines powerful imagery and focused storytelling to create compelling visual content audiences love to watch and share.
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